NUGA Castellana
Market study and F&B strategy to guide the gastronomic evolution of Castellana 200. The project helped interpret the asset’s potential within Madrid’s Castellana axis and define a clearer vision for its food and beverage spaces.
Project media
Project narrative
The focus of the project was to assess how Castellana 200’s F&B offer should be positioned within an area shaped by office density, established restaurants and emerging gastronomic destinations.
The work combined market analysis, trend review, competitive benchmarking, food hall research and consumer profile assessment. The aim was to identify what type of proposition could add the most value to the asset, distinguishing between more functional, agile and everyday formats, and spaces with stronger experiential potential.