Skip to content
It's Enjoyable
Menu
Start a project

Colmado Parranda

Concept development for a contemporary wine bar and colmado in Madrid. The project helped transform an informal F&B idea into a complete brand experience, shaping the food offer, drinks, service, space, retail layer and visual identity.

Client
Grupo el Kiosko
Type
Brands
Location
To confirm
Role
Discovery · Concept Development
Colmado Parranda project image 1.
Colmado Parranda project image 2.
Colmado Parranda project image 3.
Colmado Parranda project image 4.
Colmado Parranda project image 5.

The focus of the project was to build a concept capable of recovering the spirit of the traditional Spanish wine bar and translating it into a more contemporary, playful and recognizable language.

The work started from a clear value proposition: quality product, familiar codes, agile service and a brand experience with personality. From there, the concept pillars were defined, from preserves, aperitivo, boards and toasted sandwiches to wines, vermouth, craft beer and retail formats.