Marriott
Strategic development of a program guide designed to rethink In-Room Dining and F&B On Demand across different hotel segments. The project helped structure service models, guest experience criteria and F&B activation opportunities aligned with evolving consumption habits.
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Project narrative
The focus of the project was to redefine the role of In-Room Dining within the contemporary hotel experience, moving from a purely operational service to a more flexible, guest-centric and experiential approach.
The work structured different service models —from refreshed traditional formats to on-demand and hybrid solutions— under a shared logic: enhancing the guest experience, supporting operational clarity and helping each hotel identify the most relevant model according to its brand, location and guest profile.