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Hotel El Fuerte

F&B and retail strategy to support the transformation of a historic beachfront hotel in Marbella. The project helped reinterpret the role of its commercial and gastronomic spaces, connecting the hotel, the promenade, local heritage and Mediterranean experience.

Client
CBRE · El Fuerte Group
Type
Hotel · Resort
Location
To confirm
Role
Discovery · F&B Strategy · Concept Development · Operator / Partner
Hotel El Fuerte project image 1.
Hotel El Fuerte project image 2.
Hotel El Fuerte project image 3.

The focus of the project was to define how El Fuerte could evolve from a renovated hotel into an urban destination within Marbella.

The work combined market analysis, gastronomic hotspot benchmarking, demand reading and conceptual visioning for the F&B and retail spaces. The aim was to build a proposition able to attract both hotel guests and external visitors, creating a livelier, more recognizable ecosystem connected to its surroundings.