THE CHALLENGE
We love innovative ideas and this is one of them: promoting vegan food from a gourmet point of view.
Plant-based product is an unstoppable global trend, without doubt, but how to promote them to the non-vegan/vegetarian consumer?
With this challenge, an entrepreneur came to us, desiring to show the world that environmental awareness is not at odds with the pleasure of eating.
WE DELIVER
Strategic brand consulting, Service Design, visual identity design, web development.
- Review the business model that the client had designed. Fitting it with our market vision based on trends and consumers.
- Co-create a differential concept that could result in medium-term benefits. We introduced Service Design tools such as the Costumer Journey Map to find solutions for optimizing the purchase process.
THE RESULT WE ARE PROUD OF
We constructed the visual identity of the brand. We focused it on values and personality (and yes, far from the vegan universe topics).
In terms of brand activation, we developed a website as a static communication channel, in addition to advising on social media communication strategies.
