Tasty Tastings

THE CHALLENGE

We love innovative ideas and this is one of them: promoting vegan food from a gourmet point of view.

Plant based products are an unstoppable global trend, is a fact, but how to promote them to the non-vegan/vegetarian consumer?

With this challenge came to us an entrepreneur eager to show the world that environmental awareness is not incompatible with the pleasure of eating.

WE DELIVER

Strategic brand consulting, Service Design, visual identity design, web development.

  • Check the business model that the client had designed. Fitting it with our market vision based on trends and consumers.
  • Co-create a differential concept that could result in medium-term benefits. We introduced Service Design tools such as the Costumer Journey to find solutions to optimize the buying process.

THE RESULT WE ARE PROUD OF

We achieved the visual identity of the brand. We focused it on values and personality (and yes, far from the vegan universe topics).

In terms of brand activation, we developed a website as a static communication channel, in addition to providing advice on social media communication.

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