Sang Appetizers


An entrepreneur came to It’s Enjoyable with an idea in mind: to launch a preserved food product on the market based on a family recipe. A romantic idea that has to be approached with strategic vision as we are trying to enter a highly competitive market, with the added bonus of having to work with a raw material that is not commonly seen in this segment: the mushrooms.


Gastronomic consulting, product development, naming, brand positioning, identity design, packaging, web development, gastronomic photography.

The branding process is divided in two phases: brand creation and brand activation. First, we come up with an inspiring name, then we work on the positioning based on market research, trends and targeting; to finish with the design of the visual identity (logo, colors and fonts) and verbal identity (slogan and voice tone). During the second phase we focused on more tangible activation elements such as gastronomic photography and the website development.


Three flavors, three characters

Three varieties of product were created from the family recipe. The difference lies in the use of different macerations in spirit solutions (white wine, cognac and muscatel) flavored with spices and Mediterranean herbs. The result is a product for three types of consumers: Brave,  Seductive and Kind are the characters that define its denomination and are differentiated by cap colors.

Inspiring projects