Mordis, Urban Deli

THE CHALLENGE

A quality and healthy fast food establishment. Fast food” type (or rather: “fast good”) where the undisputed protagonists are the sandwiches. An intermediate point between Pans and Co and the great possibility of customization of Subway. Very photogenic.

Made in front of the customer and accompanied by a secondary offer in the form of salads, snacks, pastries of the day and light desserts. A highly customizable idea and, if you want, you can take it with you!

The challenge here was to differentiate. Touches with slight influences from Greece, Italy and North Africa, but without becoming an ethnic concept and where EVOO is omnipresent. A very strong positioning aimed at the healthy world is created including the term “Mediterranean”.

WE DELIVER

Brand strategy. Brand design. Gastronomic advice. Communication plan. We got into the creation of an infallible menu, we polished the design of the exterior posters and the interior signage; which ended up inviting both tourists and locals to come in and try it without any doubts.

THE RESULT WE ARE PROUD OF

The identity of the product is established, thanks to the careful selection, the ambiance of the restaurant, and the variety of the menu. This is complemented by a grab and go offer that works smoothly.

Consumers appreciate a fast food alternative with an identity that differentiates it from the big boys by using local ingredients.

We hit the nail on the head with the idea of “Practice the sandwiching” and managed to imprint the dynamic, casual and healthy spirit of the brand’s personality, all in an unbeatable location in the city center.

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