Moii

THE CHALLENGE

What is Moii? Moii specializes in bowls, smoothies and appetizers for breakfast or snacks between meals. Made with natural ingredients, enhanced with superfoods and functional foods.

The idea is to provide the customer with an offer rich in flavors and textures. In addition, it is prepared at sight and served in convenient presentations to take away or taste in the store.

Challenge: To give more personality to a brand lacking soul. Rebranding of an idea of juices and bowls that did not have the product well aligned with its design and brand communication. The place looked like a dental clinic, we had to intervene and change everything from the menu to the interior design.

WE DELIVER

Brand strategy. Brand design. Interior design.

We achieved the repositioning with a closer brand identity that studies and understands better its audience (mostly children).

Smarter and wittier copywriting

THE RESULT WE ARE PROUD OF

Product: we changed/optimized the menu and its profitability with new offers and more products. A retail area with healthy impulse products was introduced.

The new design was also reflected in the decoration of the premises. We did a major facelift that made the most of it and had a good impact on the neighborhood.

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