What is Moii? Moii specializes in bowls, smoothies and appetizers for breakfast or snacks between meals. Made with natural ingredients, enhanced with superfoods and functional foods.
The idea is to provide the customer with an offer rich in flavors and textures. In addition, it is prepared on sight and served in convenient presentations to take away or enjoy in the store.
Challenge: To give more personality to a brand lacking soul. Rebranding of an idea of juices and bowls that did not have good alignment of the products with the design and brand communication. The place looked like a dental clinic before, we had to intervene and change everything from the menu to the interior design.
Brand strategy. Brand design. Interior design.
We achieved the repositioning with a closer brand identity that studies and understands better its audience (mostly children).
Smarter and more ingenious copywriting.
THE RESULT WE ARE PROUD OF
Product: we changed/optimized the menu and its profitability with new and widened offers. A retail area with healthy impulse products was introduced.
The new design was also reflected in the decoration of the premises. We did a major facelift that made the most out of it and had a good impact on the neighborhood.