Tracing the growing and unstoppable trend of veganism, we have a bold brand: “Lunatic”: vegan products based on legumes that stand out from the competition because they are 100% natural and handmade. The vegan version of charcuterie with plant-based “sausages” and no artificial additives.
Brand strategy. Brand design. Packaging. Colorful design with a young, daring and creative palette. Here it was necessary to launch with originality and creativity as a standard, given the chef’s personality.
Naming, also inspired by the style of its creator, who has extensive experience in haute cuisine and felt very comfortable experimenting and playing.
THE RESULT WE ARE PROUD OF
The result was a total success, with a great reception of the product, both from the vegan community, as well as from the flexitarian community open to try and experiment. The products are very well made with a traditional look, surprising taste and texture.