THE CHALLENGE OF GRIN GRIN
Develop / design Grin Grin as a brand of plant-based or vegan products for the whole family. Fulfuill the needs of customers with different presentations for different consumption moments.
We want to create an accessible brand, both in terms of price and gastronomic experience.
We envision the brand experience far away from boring or dull. A brand that aims to be more indulgent than neat, tidy, or elegant.
Concepts that we handle:
- The food variety for “chubby-vegans”. Let’s enjoy the pleasure of eating.
- The vegan alternative finally opens up to diversity.
- We normalize Pnalt-based options. Democracy arrives to veganism.
WE DELIVER FOR GRIN GRIN
Brand design. Brand strategy. Packaging design. Brand positioning.
We solved it by creating a Manifesto and deliver it in all the communication:
“What we love:
Eating, food is joy, it’s meeting with friends, it’s partying, it’s fun, it’s sharing, it’s experiencing, it’s feeling, it’s getting dirty, it’s cooking.
What we hate:
Bad food, bad vibes, bland things, impositions, labels, limits, things that exist just because that’s the way it’s always been done.
What we want:
We want innovation, we want flavor, we want to be always close and participate in the paradigm shift.”
THE RESULT WE ARE PROUD OF
It became fresh brand with a packaging design full of fun illustrations that is inspiring and different in a market with little nourishment and lack of originality. The result was more childish and playful than rogue (as we were seeking at the beginning) but it worked out quite well.
The brand is activated already and became widely distributed online and offline.