Develop / design a brand of plant-based or vegan products for the whole family. Different presentations for different consumption moments.
Purpose: to create an accessible brand, both in terms of price and gastronomic experience.
We envision Grin Grin as a brand far from boring manners. A brand that aims to be more indulgent than neat, tidy, or elegant.
Concepts that we handle:
- Variety has arrived for the “chubby-vegans”. Let’s enjoy the pleasure of eating.
- The vegan alternative finally opens up to diversity.
- We normalize vegetable options. Democracy arrives to veganism.
Brand design. Brand strategy. Packaging design.
We solved it by creating a Manifesto and capturing it in all the communication:
“What we love:
Eating, food is joy, it’s meeting with friends, it’s partying, it’s fun, it’s sharing, it’s experiencing, it’s feeling, it’s getting dirty, it’s cooking.
What we hate:
Bad food, bad vibes, bland things, impositions, labels, things just because and because that’s the way it’s always been done.
What we want:
We want innovation, we want flavor, we want to be close and participate in the paradigm shift.”
THE RESULT WE ARE PROUD OF
A fresh brand with a packaging design full of fun illustrations that make a difference in communication in a market with little nourishment and lack of originality. The result was more childish than rogue (as we were looking for at the beginning) but it worked equally well.