Grin Grin

THE CHALLENGE

Develop / design a brand of plant-based or vegan products for the whole family. Different  presentations for different consumption moments.

Purpose: to create an accessible brand, both in terms of price and gastronomic experience.

We see Grin Grin as a brand far from boring, that aims to be more indulgent than neat, tidy, or elegant.

Concepts that we handle:

  • The food variety for “chubby-vegans”. Let’s enjoy the pleasure of eating.
  • The vegan alternative finally opens up to diversity.
  • We normalize vegetable options. Democracy arrives to veganism.

WE DELIVER

Brand design. Brand strategy. Packaging design.

We solved it by creating a Manifesto and deliver it in all the communication:

“What we love:

Eating, food is joy, it’s meeting with friends, it’s partying, it’s fun, it’s sharing, it’s experiencing, it’s feeling, it’s getting dirty, it’s cooking.

What we hate:

Bad food, bad vibes, bland things, impositions, labels, limits, things that exist just because that’s the way it’s always been done.

What we want:

We want innovation, we want flavor, we want to be always close and participate in the paradigm shift.”

THE RESULT WE ARE PROUD OF

A fresh brand with a packaging design full of fun illustrations that make a difference in communication in a market with little nourishment and lack of originality. The result was more childish and playful than rogue (as we were seeking at the beginning) but it worked out well.

Inspiring projects