THE CHALLENGE FOR DELI & CIA
It was a great honor to be able to collaborate on Area’s most beloved brand: Deli & Cia.
Areas presents in 10 countries and has 641 points of sale in 87 airports, and 247 points of sale in 80 train stations, as a leading company in the travel restauration sector.
This brand concentrates on gastronomic offers for airports with trendy, healthier products that empathizes with a consumer segment with extra needs.
We advised on a new gastronomic proposal adapted to rising trends such as functional foods and sugar/gluten free diets while being convinent that goes in line with the rhythm of travellers in airports.
WE DELIVER FOR DELI & CIA
Brand strategy. Brand repositioning with new products. Gastronomic advice. New brand design. Adaptation to the latest trends.
We created the menus, intervened in the interior design, took advantage of a retail area to sell packaged products with the same spirit and philosophy.
We acted at different service points. Both cafeterias and self-service canteens. We promoted the grab & go proposal, focusing on special diets such as vegan, celiac and halal.
This is how we consolidated Deli & Cía, the casual brand of Areas specially designed for airports.
THE RESULT WE ARE PROUD OF
Brand repositioning. More current and fresh. Reformulation of the gastronomic offer. Everything is improved, adapting it to new diets such as vegan, gluten-free, and others. In addition, the look of the restaurant was renewed towards more modern, attractive and updated. We helped with the inspiration for the new look & feel phase.
Success and recognition for an award-winning brand Deli & Cia, the pride of Areas.